top of page

Privacy Policy

Colorful Sunset Sky_edited.jpg

Española Lowrider Phenomena Privacy Policy

 

Effective Date: February 13, 2025

 

Last Updated: February 13, 2025

 

​

Introduction

​

Española Lowrider Phenomena, based in Española, New Mexico, is committed to protecting the privacy of our donors, volunteers, and community members. This policy explains how we collect, use, and safeguard your personal information in compliance with New Mexico state laws.

 

Information We Collect

 

We may collect the following:

 

Contact Information: Name, email, physical address, and phone number.

Donation Data: Payment details (processed securely via third-party partners; we do not store full card numbers).

Technical Data: IP addresses and cookies used for website optimization.

​

​

Cookies and Automated Tracking
​

Like most websites, Española Lowrider Phenomena uses cookies, web beacons, and similar tracking technologies to enhance your experience and support our mission.

  • What are Cookies? Cookies are small text files placed on your device that help us recognize your browser and remember certain information (such as your language preferences or items in a donation cart).

  • How We Use Cookies:

    • Essential Cookies: Necessary for the website to function properly (e.g., secure login or donation processing).

    • Analytics Cookies: We use tools like Google Analytics to understand how visitors interact with our site, helping us improve our outreach in Española and surrounding areas.

    • Marketing & Advertising Cookies: These allow our Marketing & Advertising Agency to serve targeted advertisements to you on other websites (like Facebook or Google) based on your past visits to our site. This helps us reach people most likely to support our cause.

  • Managing Your Preferences: You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you disable cookies, some parts of our site may not function properly.

 

Data Protection & Security

 

We implement reasonable security procedures to protect your "Personal Identifying Information" (PII). Per the New Mexico Privacy Protection Act, we strictly limit access to sensitive data and ensure secure disposal (shredding or erasing) once it is no longer needed for business purposes.

 

Data Breach Notification (New Mexico Compliance)

 

In the event of a security breach involving unencrypted computerized data that includes your PII (such as Social Security numbers, driver’s license numbers, or financial account info), we will take the following steps in accordance with NMSA § 57-12C-6:Individual Notification: We will notify affected New Mexico residents in the most expedient time possible, but no later than 45 calendar days after discovery of the breach.

 

Attorney General Notification: If more than 1,000 New Mexico residents are affected, we will also notify the New Mexico Office of the Attorney General and major consumer reporting agencies within the same 45-day window.

 

Exceptions: Notification may be delayed if requested by law enforcement for a criminal investigation or if we determine, after a thorough investigation, that the breach does not pose a significant risk of identity theft or fraud.

 

Sharing Your Information

 

  • Trusted Partners: Data is shared only with trusted service providers (e.g., payment processors, CRM platforms, and our Marketing & Advertising Agency) who are contractually obligated to keep your information confidential and use it solely for the services they provide to us.

  • Targeted & Behavioral Marketing: We may use the information collected (such as your email address or website usage data) to reach you or individuals with similar interests through targeted advertising on social media or search engines. This helps us grow our community and find new supporters for our mission in Española and beyond.

  • Anonymization: When sharing data with advertising platforms for "Lookalike" or "Custom Audience" matching, we use industry-standard hashing techniques to ensure your specific identity is protected during the matching process.

 

Transparency & Accessibility

 

To ensure full transparency, a link to this Privacy Policy is maintained in our website footer and is made available on every page where personal data is collected, including donation and volunteer sign-up forms.

 

Your Rights & Contact Information

 

You may opt-out of communications or request to review/correct your data at any time.

 

Address: 1003 Calle Ramon Espinosa, Espanola, NM 87532

​

Email: espanolalowriderphenomena@gmail.com

​

Phone: (505) 819-3738

bottom of page